Popular hyper-casual titles such as Count Masters, Race Master 3D and Paper Fold have over 100 million downloads at the time of writing. They are often of puzzle, runner, simulation, and idle arcade type, making them accessible to all types of players. Derived from casual games that became popular in the late 1990s, hyper-casual games are characterised by ease of play, free download (although ads and in-app purchases are common) and their user interfaces are geared towards simplicity. In the mobile games sector, Joyixir concentrates on hyper-casual gaming. “We realised it's a good opportunity for us,” Hassanzadeh adds. Talking with Hanson, they learned about Baltic Explorers. In addition to finding an office, they wanted to get connected with people in the gaming industry. Hanson is the project manager for the Estonian partner of Baltic Explorers. Hassanzadeh explains that they were looking for a working space in Tartu when they stumbled upon Henri Hanson. The connection to Central Baltic and the Baltic Explorers project was established by chance. One thing led to another and in 2020 they packed their things and headed north. While figuring out options to boost their venture, a friend doing his PhD is Estonia suggested that they apply for a start-up programme there. Titles they published soon gained some ground but, at the same time, it became apparent that it was extremely hard to break into the much-contested market. This led him to establish a game studio with his friend Ali. Although he found the work interesting, his true passion lay in gaming and especially how to create games. In 2014, Hassanzadeh was working in the mechatronics research laboratories of Qazvin Azad University in Iran. In fact, the background of the game company lies some 5 000-6 000 km away (depending on whether you bike or drive). The path to Joyixir hasn’t been a direct one.
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